In a significant development for regional sports, the Hunter Academy of Sport (HAS) is excited to announce a new partnership with Southern Cross Austereo (SCA), a titan in the Australian media landscape. This collaboration heralds a new era of opportunities for the talent within our community, reinforcing our commitment to fostering sports excellence in New South Wales.
The synergy between the Hunter Academy of Sport and SCA is poised to bring forth a suite of benefits, including increased exposure and support for our athletes. “We are overjoyed to embark on this journey with Southern Cross Austereo. Their expansive reach and media expertise will undoubtedly elevate the profile of our athletes and the Academy,” expressed Brett O’Farrell, Chief Executive Officer of the Hunter Academy of Sport.
Southern Cross Austereo’s involvement goes beyond sponsorship; it is a partnership driven by a shared vision of empowering young athletes and enriching the sporting culture of the Hunter region. “Our alliance with the Hunter Academy of Sport is a reflection of our dedication to community enrichment and our belief in the transformative power of sport,” stated Mike Crowhurst, General Manager of SCA.
The partnership is set to kick off with a series of initiatives, including exclusive media coverage of Academy events, joint community outreach programs, and the development of unique content that showcases the journey and achievements of our athletes. “We are eager to shine a light on the Hunter Academy of Sport’s exceptional programs and the remarkable talent they nurture,” added Mr Crowhurst.
The Hunter Academy of Sport is renowned for its holistic approach to athlete development, providing not only training but also educational resources, health and wellbeing support, and career guidance. This comprehensive framework ensures that athletes are prepared for success both in and out of the sporting arena.
As we look to the future, this partnership with Southern Cross Austereo stands as a beacon of progress, promising to amplify our efforts and bring the dreams of our athletes closer to reality.
